Activision Invested More Than $100 Million In Starcraft 2


Each year, people were skeptical. Multiplayer is still out of scale. There will be a great success. Now they are ready to Starcraft II and Battle.net (game Starcraft II online service and other games). They did a phenomenal job with the solo story mode. Battlenet will to a new level. TT: It is obvious that Starcraft II is in development for 10 years. Then he was 2, 3, 4, 5, and is now 11 million. They did a great job to improve this issue, keeping the fan base happy with new players at any time. Each year, they have answered the same questions. Broke 1 million subscribers. Blizzard has been very focused on the development of World of Warcraft and have done an incredible job.

We have just entered the race with such a blur. We Bungie (drinking is represented on the left with Harold Ryan, Bungie's right). You must collect the necessary ingredients. We know that the fan base very well and know what they want to see in games. Thus we come to the public. We unnannounced a massively multiplayer online game to come. We think the possibilities for innovation are much more candor that we as a Call of Duty, World of Warcraft, Starcraft, Diablo and others. VB: The new intellectual property, where you put your paris now? TT: We are very selective in the new IP. We can invest more in the development and commercialization of products that these concessions are so reliable. The odds are always against you with the new IP. There are enormous opportunities for franchising. You should not wait more than a year or two of us. As in any other sector, the success rate of new IP is 1 in 100. Be aware.

TT: Yes, when I see what is happening now in Silicon Valley in this space, feel very close to 1999. These eyeballs and every dollar that comes in the door is reinvested for more eyes. At some point, the bubble burst and there will be one or two that will be successful and the rest are gone. Interestingly. You started a business of funds from Procter & Gamble in 1999.

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